Digital Marketing Agency
Cultivate Advisors Helps Digital Marketing Agency Achieve 43% Revenue Growth in 1 Year
Cultivate Advisors Impact
Rick Whittington, owner of Whittington Consulting, a digital marketing agency, was at a crossroads when his key team member left the company. Feeling overwhelmed and unsure of his role, Rick reached out to Cultivate Advisors for help. This partnership made a world of difference, helping him regain control and set the stage for growth.
Cultivate Advisors worked with Rick to:
- Navigate Tough Times: Guided Rick through a challenging period, helping him redefine his role, make smart decisions, and overcome leadership struggles.
- Achieve Big Growth: Even with the challenges brought on by the pandemic, Rick’s business bounced back and had its best year ever, with a 43% increase in revenue in 2022.
- Focus on What Matters: The advisor’s support allowed Rick to step away from the day-to-day operations and concentrate on growing the business.
- Bring a Fresh Perspective: With real-world experience, the advisor offered valuable insights that helped Rick see both the small details and the bigger picture, enabling him to prioritize what really mattered.
Cultivate Advisors Impact
Challenge
Rick Whittington, owner of Whittington Consulting, a digital marketing agency specializing in transforming websites into powerful sales tools, encountered significant challenges that tested his leadership:
- His key team manager left unexpectedly, leaving a critical gap.
- Rick had to step into managing daily operations and leading the team—roles outside his expertise.
- He felt overwhelmed, uncertain about his responsibilities, and debated whether to close the business or find a way forward.
Solution
Rick partnered with Cultivate Advisors to tackle these challenges directly. Together, they implemented:
- Fresh perspectives and expert guidance to navigate a difficult period. A new approach to leadership that prioritized delegation and operational efficiency.
- Strategies to allow Rick to step away from daily tasks and focus on long-term growth.
- Financial solutions, including securing pandemic-related funding such as PPP loans, to manage cash flow.
- Support in overcoming an 18–20% revenue loss during the pandemic.
Outcomes
Rick’s work with Cultivate Advisors led to incredible results:
- Transitioned from managing day-to-day operations to focusing on strategic growth.
- Enhanced leadership skills and gained new insights for business growth.
- Recovered from pandemic losses and achieved a record-setting 43% revenue increase in 2022 compared to 2021.
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