Food & Beverage - Wholesale Bakery

Cultivate Advisors Helps Wholesale Bakery Expand Clientele and More Than Double Revenue in 2 Years.

Cultivate Advisors Impact

Zach Martinucci started Rebel Bread for the love of baking and wanting to share that craft with his community, but he didn’t come from a business background. By partnering with Cultivate Advisors, he has learned how his business works and can make better-informed decisions to grow a sustainable company.

Cultivate Advisors partnered with Zach to:

  • Increase Growth: Zach’s bakery experienced remarkable revenue growth, more than doubling from 2022 to 2023.
  • Grow Profitability: In 2022, the bakery achieved profitability. By 2023, they were on track to earn an estimated $150,000 to $200,000 in profit.
  • Expanded Wholesale Accounts: The bakery saw a substantial increase in wholesale accounts, going from 40 to 70.
  • Improved Lifestyle and Flexibility: With his newfound financial confidence, Zach could reclaim his personal life and enjoy improved flexibility. In 2023, he spent 51 days away from the bakery, an increase of over 30 days compared to previous years.
Cultivate Advisors Impact

Cultivate Advisors Impact

Zach Martinucci

We’ve quite literally doubled and quadrupled multiple times within working with our advisor. In addition to that, my personal growth working with Cultivate has looked like just understanding how I want my lifestyle to look as a business owner, seeing that there are so many ways that you can run a business and have it fit into your life and that I get to be in control of choosing how I want to live my life, how I want to spend my time, and also work with my business.

Zach Martinucci

CEO | Rebel Bread

Challenge Solution Outcomes

Challenge

When Zach Martinucci started his entrepreneurial journey, he didn't have a background in business. His passion for baking led him to open his bakery, and he soon found himself loving the art of running the business. However, he struggled to understand and manage the bakery's basic finances. Without a clear financial understanding, he struggled to make informed decisions and steer his business in the right direction.

Solution

To address the financial challenges, Zach came to Cultivate. With the help of his Advisor, they developed a plan. The key to their approach was tracking the weekly cash flow of the business. While this might seem like a simple exercise, it was one Zach hadn't been doing on his own. The advisor's support and guidance helped him gain a clear understanding of how money flowed in and out of his business. This newfound clarity empowered Zach to make decisions with confidence, knowing how they would impact the financial health of his business. With this financial transparency, Zach was able to shift his focus to what he loved most – nurturing his staff and sharing their craft with the community.

Outcomes

By recognizing his limitations and seeking the guidance of an advisor, Zach was able to gain clarity over his business's finances and make informed decisions.

  • Expanded Wholesale Accounts: The bakery saw a substantial increase in wholesale accounts, going from 40 to 70. This expansion in clientele indicated a growing demand for their products and services.
  • Revenue Growth: Rebel Bread more than doubled from $850,000 in 2022 to an expected $1.9 million in 2023.
  • Increased Profitability: In 2022, the bakery achieved profitability. By 2023, they were on track to earn an estimated $150,000 to $200,000 in profit.
  • Improved Lifestyle and Flexibility: With his newfound financial confidence, Zach was able to reclaim his personal life and enjoy improved flexibility. In 2023, he spent 51 days away from the bakery, an increase of over 30 days compared to previous years. This shift in work-life balance marked a significant improvement in his quality of life.

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