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Product Marketing Consulting

Even if your company produces some of the best products in its class, you still need to market the product effectively to find long-term business success. If you’re looking to hire product consultants to improve your product marketing team, our team at Cultivate Advisors is here to help you create product awareness and drive demand. From customer research to ensuring a product-market fit, we're here to help you achieve sustainable growth and go to market confidently.

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Advisors on the Team

We Know Product Marketing

Product marketing consists of understanding your product and knowing how to market your unique selling points to your target customer effectively. Although this is straightforward, many companies like to hire and invest in product consultants or a product marketing agency that can assist with your go-to-market strategy to result in more reach, shortened sales cycles, and increased retention.

The right product marketing consultant can:

  • Increase your conversion rate by understanding how to talk to your target audience more effectively to achieve the most value.
  • Provide you with resources, support, and high-level management to take each product to market in the most effective manner possible.
  • Work alongside you as your strategic partner, helping to establish new product frameworks that you might not have considered before.
  • Assist with both one-off product launches in addition to helping you craft your overall product marketing strategy.
  • Evaluate the current processes of your in-house team and identify key areas for growth and improvement.

You can expect top-tier service and attention to detail when you work with our team at Cultivate Advisors! No matter your product or your industry, we have experts who can help you refine your product marketing efforts.

We Know <span class="m-heading__italic m-heading__snd-line">Product Marketing</span>

How We Help You
Streamline Your Product Marketing

As providers of product consulting services, we’ve developed a streamlined yet flexible approach to help organizations with their product marketing efforts and knowledge. We’ll first get to know your current messaging strategy and brand positioning to help us get a foundation for your process. We can also assist with product marketing workshops that align your cross-functional teams.

step 1

Identify Your Target Audience

The best product marketer knows their audience inside and out. How you market your product starts with an understanding of your target buyer personas. We can help you further define your target customers and tailor your messaging to resonate with them. From technology companies to enterprise-level companies, knowing your target audience is an essential product marketing function.

Identify Your Target Audience

step 2

Product Strategy Development

With a sound product marketing strategy in place, you’ll now be able to create and execute relevant campaigns packed with content that provides an on-brand experience for your customers at every touch point. These strategies should ensure a product-market fit and provide an on-brand experience for those you’re targeting.

Product Strategy Development

step 3

Product Positioning

Every successful marketer knows the importance of product positioning to achieve sustainable growth. We can work alongside your broader marketing team to tell your product story effectively. This includes addressing how your product can help overcome pain points through pricing and customer research.

Product Positioning

step 4

Ongoing Improvement

After a launch, your product needs to continue to stay relevant to your target customers. At Cultivate, we can assist with the evolving needs and expectations that your product will have over time. Constantly tweaking your current processes can help you continue to address pain points and stay relevant for your consumers.

Ongoing Improvement

Product Marketing Is
Just Part of the Workflow

Product marketing is an essential function for successful product launches, but this isn’t a one-off service. Instead, our product marketing consultancy works using a unique propeller methodology and product marketing is only one of them. As a whole, we can use various parts of our propeller approach to drive success for companies like yours.

Product Marketing Is <br><span class="m-heading__italic toolkits-about__heading-italic">Just Part of the Workflow</span>

Meet Our Team of Marketing Advisors

Our internal team of product marketing consultants has years of experience across industries and company sizes. Below, we’ve outlined our team members who can assist you with your product marketing efforts.

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Greg Maddox

Greg Maddox

Senior Business Advisor

Chicago, IL

Agata Chydzinski

Agata Chydzinski

Senior Business Advisor

Denver, CO

Roy Flemming

Roy Flemming

Senior Business Advisor

Vancouver, British Columbia, Canada

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See How We’ve Helped Business Owners

There’s no denying that product marketing consulting isn’t a one-size-fits-all approach. Different industries and companies require different needs in order to go to market and achieve success. For a better understanding of how our team has helped countless companies like yours with their product marketing efforts, we encourage you to browse through our success stories below.

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Red Circle Technology

Red Circle Technology

Frequently Asked Questions

How long does it typically take to see results from your product marketing strategies?

The timeline for seeing results can vary depending on a variety of factors, including your industry, your target market, and the specific strategies we are implementing. However, we strive to deliver measurable results as quickly as possible, and we’ll work with you to set realistic expectations for what you can expect to achieve.

How do you measure the success of your product marketing strategies?

We believe that marketing should be results-driven, and we measure success by the impact our strategies have on your business. This can include metrics such as increased revenue, improved conversion rates, greater customer engagement, and more. We use data analytics and regular reporting to track progress and make adjustments to our strategies as needed.

What sets your company apart from other product marketing consulting firms?

We pride ourselves on our ability to deliver customized solutions that are tailored to the specific needs of each client. We don’t believe in a one-size-fits-all approach to marketing, and we work closely with each client to develop strategies that are aligned with their unique business goals and objectives. Additionally, our team of experienced product marketers has a deep understanding of the latest marketing trends and techniques, so we can provide cutting-edge solutions that drive real results.

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