Trades - Residential Replacement Windows, Doors, and Siding

Cultivate Advisors Helps Family Business Increase Profitability 244%

Cultivate Advisors Impact

Adkins & Sons has been providing windows, doors, siding, and other home remodeling services to homeowners since 1979. When Phillip Adkins was introduced to Cultivate Advisors, he was immediately sold. Through his work with his advisor, he was able to make better-informed decisions to grow a sustainable business.

Cultivate Advisors partnered with Phillip to:

  • Improve Profitability: The most substantial impact was the phenomenal 244% increase in profitability.
  • Increase Growth: Adkins & Sons witnessed a 33% increase in sales and 20% increase in revenue.
  • Enhance Brand Image & Customer Satisfaction: The company increased its number of happy customers and saw a 151.16% jump in Google Reviews, strengthening its position in the market.
  • Implement Community Impact: The implementation of Community Impact Hours showcased the company’s commitment to social responsibility and furthering their mission of building relationships to serve their community.
Cultivate Advisors Impact

Cultivate Advisors Impact

Phillip Adkins

The thing that I value most about working with cultivate is that I can see these steps forward. We’ve tripled our revenue; we have actually gotten smaller in terms of employee count, which has helped with profitability. We’ve really narrowed down a few different KPIs, trying to improve our culture in the construction world. That is something that’s really important to me and that we have figured out a way to measure, and that’s trending in the right direction.

Phillip Adkins

CEO | Adkins & Sons

Challenge Solution Outcomes

Challenge

When Phillip Adkins, president of Adkins & Sons, first met Cultivate, his company had been struggling to maintain consistent profitability over the past few years. Recognizing they needed to make a change, he partnered with Cultivate Advisors.

Solution

With the help of his Advisor, they developed a plan. 

Together, they developed Key Performance Indicators (KPIs) tailored to their business objectives. These metrics became a compass, guiding the company towards more informed decision-making and strategic planning.

Next, they tackled marketing. Understanding the importance of a robust lead generation system, Adkins & Sons allocated resources to marketing initiatives. This move aimed to increase the number of leads, creating a broader and more diverse customer base.

To enhance communication and streamline sales efforts, Phillip and his advisors implemented daily sales meetings. This fostered a collaborative environment, ensuring that the entire team was aligned with the company's goals and strategies.

Realizing the impact of a skilled and motivated workforce, Adkins & Sons dedicated time and effort to hiring the right staff. This strategic approach helped build a cohesive team that was instrumental in the company's transformation and building a strong culture.

Outcomes

Adkins & Sons, in collaboration with Cultivate Challenges, experienced a remarkable business transformation. The company achieved a notable 33% increase in sales, attributed to targeted marketing efforts and improved sales strategies. A 20% surge in revenue underscored the effectiveness of KPI-driven decision-making and strategic investments. And a staggering 244% increase in profitability, a testament to Adkins & Sons' commitment to change and innovation. 

Positive customer feedback flourished, with a 151.16% increase in Google Reviews, contributing to an enhanced brand image. Additionally, the implementation of Community Impact Hours showcased the company's dedication to social responsibility, further strengthening its brand as one that values community well-being alongside financial success.

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