Cultivate Advisors Helps Family Business Increase Profitability 244%

When Phillip Adkins, president of Adkins & Sons, first met Cultivate, his company had been struggling to maintain consistent profitability over the past few years. Recognizing they needed to make a change, he partnered with Cultivate Advisors.

With the help of his Advisor, they developed a plan. 

Together, they developed Key Performance Indicators (KPIs) tailored to their business objectives. These metrics became a compass, guiding the company towards more informed decision-making and strategic planning.

Next, they tackled marketing. Understanding the importance of a robust lead generation system, Adkins & Sons allocated resources to marketing initiatives. This move aimed to increase the number of leads, creating a broader and more diverse customer base.

To enhance communication and streamline sales efforts, Phillip and his advisors implemented daily sales meetings. This fostered a collaborative environment, ensuring that the entire team was aligned with the company's goals and strategies.

Realizing the impact of a skilled and motivated workforce, Adkins & Sons dedicated time and effort to hiring the right staff. This strategic approach helped build a cohesive team that was instrumental in the company's transformation and building a strong culture.

Adkins & Sons, in collaboration with Cultivate Challenges, experienced a remarkable business transformation. The company achieved a notable 33% increase in sales, attributed to targeted marketing efforts and improved sales strategies. A 20% surge in revenue underscored the effectiveness of KPI-driven decision-making and strategic investments. And a staggering 244% increase in profitability, a testament to Adkins & Sons' commitment to change and innovation. 

Positive customer feedback flourished, with a 151.16% increase in Google Reviews, contributing to an enhanced brand image. Additionally, the implementation of Community Impact Hours showcased the company's dedication to social responsibility, further strengthening its brand as one that values community well-being alongside financial success.