Helps Beauty Entrepreneur Streamline Operations & Achieve 20% Growth Surpassing $1 Million

Dana has spent over 20 years in the beauty industry, building a career as a creative and entrepreneurial leader. Her work includes running an on-location bridal business, Pin Me Up Chicago, and managing seven salon concepts, each with a unique style and business model. As she tried to scale and streamline her growing empire, Dana faced several challenges

• Too Many Moving Parts: Managing multiple businesses with different models—like booth rentals, salon suites, and traditional salons—made it hard to create consistency and efficiency.
• Inefficient Systems: Processes like payroll, booking, and event check-ins weren’t streamlined, which slowed things down for her team.
• Scaling Struggles: Dana needed expert advice on securing funding, exploring growth opportunities, and scaling her operations without losing the creative and personal touch her businesses were known for.
• Pricing Problems: She wanted to refine her pricing structure to improve profitability while staying competitive.

Dana partnered with Cultivate Advisors to tackle these challenges head-on. Together, they worked on:

• Streamlining Operations: Organized her businesses under a cohesive framework, aligning their operations to reduce inefficiencies.
• Optimizing Pricing: Adjusted pricing strategies to better reflect the value her businesses provided.
• Strategic Growth Planning: Identified funding opportunities and mapped out a scalable growth strategy.
• Tracking Progress: Developed a CEO dashboard to set goals and measure progress effectively.
• Building Custom Systems: Created tools tailored to her team’s needs, like:
  • A performance platform for technicians to check in and out of events easily.
  • Simplified payroll and booking systems to improve workflow.

Dana’s work with Cultivate Advisors led to incredible results:

• Revenue Growth: She achieved over 20% growth year-over-year, crossing the $1 million revenue mark.
• Smarter Operations: Her team now uses user-friendly systems that save time and make day-to-day tasks easier.
• Clear Direction: Dana has a solid plan for scaling her businesses while preserving their unique identity.
• Empowering Others: She continues to inspire and mentor beauty professionals, helping them grow their own businesses.