Marketing - Digital Marketing
Cultivate Advisors Helps Digital Marketing Agency Scale Operations & Build Stronger Leadership
Cultivate Advisors Impact
Reva Minkoff, the founder of Digital4Startups, a full-service digital marketing agency, faced significant challenges while scaling her business. With a focus on efficiency and client care, she was ready to grow, but wasn’t sure how to effectively navigate the process. After attending a Cultivate workshop on scaling efficiently, Reva partnered with Cultivate Advisors to help guide her through this growth phase, and her business has flourished ever since.
Cultivate Advisors helped Reva and her team with:
- Streamlined Systems and Operations: Cultivate helped Digital4Startups improve their operational systems by implementing quarterly planning and KPIs, which allowed them to scale effectively.
- Team Development: With guidance from Cultivate, Reva was able to optimize the team structure, ensuring they were utilizing everyone’s abilities to the fullest and developing the team for long-term success.
- Leadership Structure: As the business grew, decision-making by consensus with the entire team became increasingly ineffective. Cultivate helped Reva establish a leadership triumvirate, improving decision-making efficiency and empowering the right people to lead.
- Better Business Insights: Reva now has a much better understanding of the financials, helping her make more informed decisions as her agency continues to scale.
Cultivate Advisors Impact
Challenge
Reva Minkoff, founder of Digital4Startups, a performance marketing agency, was facing significant challenges as the company began to scale. As they expanded, Reva struggled with how to efficiently manage the growth. The team was making decisions by consensus, which became increasingly inefficient as the business grew. She also lacked a clear path for scaling the operations effectively and did not know where to start in making the necessary adjustments. The need for clearer systems, leadership roles, and understanding of financials became critical.
Solution
Reva turned to Cultivate Advisors after attending a workshop on scaling businesses at a co-working space. Cultivate worked with Reva and her team to implement systems that helped improve their operations. This included quarterly planning and KPIs to track the business’s progress, helping to ensure every team member was utilized to their fullest potential. Cultivate also assisted in refining the leadership structure, guiding Reva to move away from decision-making by consensus and creating a focused leadership triumvirate to lead the company through its growth phase.
Outcomes
Since partnering with Cultivate Advisors, Digital4Startups has experienced significant growth. The business has improved its understanding of its financials, allowing for more informed decision-making. The operational improvements have also helped Reva and her leadership team gain more control over the company’s direction. With clearer systems and roles, the team is now more efficient and able to scale effectively.
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