Manufacturing - Construction Equipment
Cultivate Advisors Helps Manufacturer Streamline Sales & Improve Financial Planning
Cultivate Advisors Impact
Mike Dey, president and owner of American Spray Technologies, turned to Cultivate Advisors for guidance as he navigated the challenges of running a business for the first time. Specializing in manufacturing large construction-oriented spray equipment, Mike lacked experience in areas like finance and business planning. Cultivate helped him gain the clarity and structure he needed to grow his business with confidence.
Cultivate Advisors partnered with Mike to:
- Implement a Sales Process: Cultivate helped define a repeatable sales process, giving Mike and his team a clear framework for customer acquisition.
- Improve Financial Planning: With support from an advisor experienced in finance, Mike was able to learn cash flow forecasting and business planning—skills that were previously unfamiliar to him.
- Enhance Employee Training and Coaching: Cultivate provided one-on-one coaching for employees, helping them grow alongside the business.
- Customized Solutions: The partnership was focused on understanding Mike’s unique business needs and providing tailored solutions, rather than simply giving assignments.
Cultivate Advisors Impact
Challenge
Mike Dey, president and owner of American Spray Technologies, faced a series of challenges as a first-time business owner in the spray equipment manufacturing industry. His company produces large machines used in the construction industry, specifically for applying paint and drywall. At the time, Mike was struggling with understanding the financial side of his business, including cash flow forecasting and business planning, which led him to seek professional advice. Mike was looking for overall guidance as he had never run a business before, particularly in the financial area.
Solution
After an introductory call with Cultivate Advisors, Mike was paired with an advisor who had deep expertise in finance. Cultivate’s hands-on, collaborative approach allowed Mike to learn key financial management skills and gain clarity on how to run his business more effectively. Cultivate worked alongside Mike’s team, allowing them to make progress together, rather than simply assigning tasks. They began by addressing the financials and cash flow management, followed by the implementation of a complete sales process that the company had been lacking. They also helped define their target customer and set up repeatable processes and employee training to ensure sustainability and scalability.
Outcomes
Through Cultivate's guidance, Mike’s business achieved several key improvements:
- Streamlined Sales Process: With a clear, repeatable sales process in place, Mike's team became more efficient in acquiring customers.
- Financial Clarity: Mike learned how to forecast cash flow and create business plans, providing him with the financial control and foresight needed to make informed decisions.
- Employee Training and Development: Cultivate’s advisor coached Mike’s employees one-on-one, supporting team growth and improving overall business operations.
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