Cultivate Advisors Helps Wholesale Bakery Expand Clientele and More Than Double Revenue in 2 Years.

When Zach Martinucci started his entrepreneurial journey, he didn't have a background in business. His passion for baking led him to open his bakery, and he soon found himself loving the art of running the business. However, he struggled to understand and manage the bakery's basic finances. Without a clear financial understanding, he struggled to make informed decisions and steer his business in the right direction.

To address the financial challenges, Zach came to Cultivate. With the help of his Advisor, they developed a plan. The key to their approach was tracking the weekly cash flow of the business. While this might seem like a simple exercise, it was one Zach hadn't been doing on his own. The advisor's support and guidance helped him gain a clear understanding of how money flowed in and out of his business. This newfound clarity empowered Zach to make decisions with confidence, knowing how they would impact the financial health of his business. With this financial transparency, Zach was able to shift his focus to what he loved most – nurturing his staff and sharing their craft with the community.

By recognizing his limitations and seeking the guidance of an advisor, Zach was able to gain clarity over his business's finances and make informed decisions.

• Expanded Wholesale Accounts: The bakery saw a substantial increase in wholesale accounts, going from 40 to 70. This expansion in clientele indicated a growing demand for their products and services.
• Revenue Growth: Rebel Bread more than doubled from $850,000 in 2022 to an expected $1.9 million in 2023.
• Increased Profitability: In 2022, the bakery achieved profitability. By 2023, they were on track to earn an estimated $150,000 to $200,000 in profit.
• Improved Lifestyle and Flexibility: With his newfound financial confidence, Zach was able to reclaim his personal life and enjoy improved flexibility. In 2023, he spent 51 days away from the bakery, an increase of over 30 days compared to previous years. This shift in work-life balance marked a significant improvement in his quality of life.