Why does messaging help your company stand out?
On Catapult Your Business, we help catapult business owners one question at a time. In this episode, host Casey Clark is joined by Nancy Benjamin, a senior Business Advisor at Cultivate, to explore the importance of messaging in making your company stand out.
Drawing from her extensive background in entrepreneurship and marketing, Nancy highlights the critical role messaging plays in today’s crowded marketplace. Effective messaging goes beyond merely stating who you are; it’s about articulating what benefits you offer to your audience and how you uniquely solve their problems.
The conversation delves into various aspects of messaging, including the distinction between awareness, consideration, and decision stages in the buyer’s journey. Nancy stresses the importance of aligning messaging with the audience’s needs at each stage, employing storytelling, and using customers’ language to enhance engagement.
Casey and Nancy underscore the broader applicability of messaging beyond marketing, emphasizing its significance in internal communications, sales strategies, and change management within organizations.
Tune in to learn how to start viewing messaging as a conversation with your audience, grounded in common sense and customer insights.
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