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Business Advisor Guest Sales

Ep 32: How Do I Grow My Company if I Hate Sales?

Each week, Cultivate CEO & CO-Founder Casey Clark sits down with a small business owner to dig deep into a particular challenge facing their business.

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How do I grow my company if I hate sales?

On Catapult Your Business, we help catapult business owners one question at a time.  In this episode, Casey Clark is joined by Cultivate Business Advisor  Michele Phillips to answer the question: “How do I grow my company if I hate sales?”

Many owners have an aversion to sales, the fear of being pushy, and the anxiety around rejection. Michelle shares her journey from a corporate background to embracing sales and how her clients often struggle with similar fears

They explore the root causes of the negative perception of sales, touching on bad past experiences and the fear of being too pushy. They also discuss the importance of assertive language and how sales is ultimately a service to the client.

The conversation delves into various best practices for improving sales. Michelle emphasizes the need to educate clients, engage in needs analysis, provide a consistent experience, and avoid relying solely on email for communication.

Tune in for some valuable insights and actionable strategies to improve your sales processes and overcome the fear of sales.

Michele Phillips

Michele Phillips | Business Advisor at Cultivate Advisors

With over 20 years of experience, Michele Phillips knows the excitement and challenges of leading a team and business, both large and small. Michele brings her wealth of knowledge and expertise to help her clients succeed in their businesses.

Learn more about our guest, Michele Phillips, Business Advisor at Cultivate Advisors.

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