Why should you identify the “why” with your clients?
On Catapult Your Business, we help catapult business owners one question at a time. In this episode, Casey Clark is joined by Cultivate Advisor David Hardin to discuss the importance of identifying and understanding the “why” in business, specifically in the context of service-based businesses.
David shares his experience of working with clients and how he integrates the “why” into their business relationships. He highlights the impact of understanding and addressing the client’s underlying motivations and goals. By connecting with the “why,” businesses can improve their close rates, increase retention, and build trust.
The hosts also provide practical advice for skill-building, such as using tactics like “this versus that” to uncover the client’s true motivations and needs. They stress the importance of setting and aligning expectations with the client, especially during kickoff meetings.
David’s final piece of advice is to make asking “why” a central part of your business mindset, from questioning processes to understanding your clients, staff, and leaders. By embracing this mentality, businesses can experience rapid growth and success.
Tune in to learn more about the power of the “why” and how understanding and leveraging it can drive positive outcomes and better client relationships.