close
close
Schedule Initial Call
Phone Number
(630) 216-9810
Schedule Initial Call
Login Image
Cultivate Advisors
Our Advisors

Matt Fox

Director of Advisory Services | Partner

Sturgeon Bay, WI

Matt Fox

Get in touch

Linkedin Mail

Expertise Areas

“Business is about numbers and people. Your data tells the story, your people write the next chapter—and your vision determines how it ends.”
—Matt Fox, Partner at Cultivate Advisors

Matt Fox is a trusted advisor to growth-focused CEOs and business owners, helping them turn their companies into scalable, high-value assets that create freedom, profitability, and long-term impact.

As Partner and Director of Advisory Services at Cultivate Advisors, Matt blends strategic insight with real-world operational experience to help owners lead with clarity, scale intentionally, and plan confidently for the future—whether that’s continued growth or a successful exit. In addition to advising business owners directly, Matt also mentors a team of advisors at Cultivate, helping them build thriving, high-impact portfolios that deliver meaningful results for the business owners they support.

With two decades of experience in franchise and small business ownership, corporate leadership, and entrepreneurial advising, Matt brings a proven track record of guiding business transformation. He launched his first business at 19, scaling it from a solo operation to a 12-person team in under a year. He later served in leadership roles with Speedway Convenience Stores, overseeing teams of more than 1,000 employees across nearly 100 locations and leading multimillion-dollar capital initiatives.

This depth of experience equips Matt to:

  • Analyze a business financially and align strategy to drive results
  • Build leadership teams that operate through performance culture and data-driven decision making
  • Help owners gain financial clarity across all areas of their business
  • Develop future leaders to sustain growth and scale effectively
  • Structure businesses for value, freedom, and optionality

Matt’s approach is strategic, practical, and built around long-term relationships. Business owners choose to work with him not only for his experience, but because of his ability to listen, challenge, and partner with them in both the wins and the tough calls.

Matt Fox
One business owner said after a single strategy session, “That was the most enlightening thing I think I’ve done in the entire time I’ve been in business. That was amazing.”
Logo Additional

Other business owners say:

  • “He helped us stop spinning our wheels.”
  • “This is going to help me understand where all the money is going.”
  • “He helped us focus on what really matters so we can scale without burning out.”
  • “Matt helped us take what felt overwhelming and break it into actionable steps.”
  • “We used to be reactive—now we’re building with intention.”
  • “He brought structure to our chaos and clarity to our decision-making.”
  • “We finally feel like we’re running the business instead of the business running us.”
  • “He’s helped us think more like owners and less like employees of our own company.”
  • “Matt challenged us in the best way—and helped us grow as leaders.”
  • “He’s the strategic partner we didn’t know we needed.”

At Cultivate, Matt works closely with business owners to:

  • Scale with Systems – Build the infrastructure to grow sustainably
  • Boost Enterprise Value – Streamline operations and improve profitability
  • Create Leadership Depth – Develop teams who think and act like owners
  • Prepare Exit-Readiness – Create optionality to keep, sell, or grow your business

Whether you’re aiming to scale, simplify, or sell, Matt is here to help you build a business that works for your life—not the other way around.

Check out a Success Story from One of Matt’s Clients: Phillip Adkins, Adkins & Sons

One business owner said after a single strategy session, “That was the most enlightening thing I think I’ve done in the entire time I’ve been in business. That was amazing.”One business owner said after a single strategy session, “That was the most enlightening thing I think I’ve done in the entire time I’ve been in business. That was amazing.”