Passionate about the power of small business, Alex joined the team of Cultivate Advisors with a mission to help entrepreneurs help themselves.
In 2017, Alex dove headfirst into entrepreneurship when he bought the first of three failing gyms. Since the fitness industry lacks widespread best practices, Alex learned how to run a business from the ground up. He learned to examine problems and build systems from scratch. And through his leadership, the struggling gyms grew into stable companies. In addition to advising, Alex still owns a gym in Austin, Texas, and co-owns FITT Finder, a fitness tech company. Congruent with Alex’s core business goals, the company aims to put profit back into the pockets of micro-gym owners across the country.