Workshop - Marketing

Grow Without Growing Your Ad Budget

Tuesday, September 15, 2026 2:20 PM Stanford

Session Overview

Build a repeatable referral and partnership system that generates qualified leads without increasing your marketing spend. You’ll leave with a targeted partnership plan, a proven outreach conversation, and clear next steps you can implement immediately.

 

 

What You’ll Learn

  • Why referrals are earned through value, not requested through obligation
  • Defining your ideal customer and unique differentiator
  • Creating irresistible offers that attract referrals
  • Using the PACER framework to build referral partnerships
  • Identifying high-value strategic partners
  • Developing your personalized partnership plan
  • Practicing outreach conversations that create real opportunities
  • Building accountability into your referral strategy