Catapult

6:30 PM - 9:00 PM

Catapult Welcome Reception

Join us as we kick off Catapult with light bites and the best wine, beer and liquors Chicago has to offer. Check in with the front desk, then enjoy yourself!.

7:30 AM - 8:30 AM

Networking Breakfast 

Enjoy complimentary coffee and snacks as you prepare for an action-packed day of Catapult programming. Get to know your fellow entrepreneurs, grab some coffee and get psyched!

8:30 AM - 8:50 AM

Catapult Opening Remarks 

Welcome to Catapult! Hear from CEO and Co-Founder, Casey Clark as he shares the purpose behind Catapult and preps you with a few inspiring words ahead of this big week.
Speakers: Vince Carone; Casey Clark

8:50 AM - 9:30 AM

Keynote: Your Entrepreneurial DNA  

Learn the make up of your entrepreneurial DNA from author, Joseph Abraham. He will walk you through his specific DNA models and help you identify your DNA and how to make the most of your skillset in your business.

Speaker:  Joseph Abraham

9:30 AM - 10:30 AM

Fireside Chat: The Entrepreneurial Journey with Jason VandeBoom

Jason will walk through his specific journey in ActiveCampaign. He'll outline how he scaled ActiveCampaign and the biggest lessons he's learned along the way.

Speaker:  Jason VandeBoom

10:30 AM - 11:00 AM

Morning Coffee Break

Get a quick coffee before Breakout session #1

11:00 AM - 12:00 PM

Understand Your People & Position Them to Succeed

Leadership often comes down to knowing oneself and understanding how others best operate. Predictive Index is a behavioral assessment aimed at creating a performance culture through improved leadership & recruiting. You will gain visibility into individual behaviors and motivators, allowing you to structure and lead your team to optimal performance.

Speakers: Vince Carone; Jeremy Round

11:00 AM - 12:00 PM

Identify Your Dream Clients & Build A Lead Magnet To Attract Them

Develop a Marketing Mindset. Identify your Dream Clients. Create a Compelling Offer to generate sales. So often owners go for the direct marketing submission, in this session you'll learn how to get people to raise their hands and the keys needed to convert that initial interest leading to a larger funnel and more sales opportunities.

Speakers: Conrad Kozuch; Nancy Benjamin

11:00 AM - 12:00 PM

Better Cyber Security and Greater Team Productivity – Straightforward Steps That Deliver Both

When entrepreneurs consider cyber security, they often imagine a shady figure hacking their server. Those days are gone…for good and ill. Now it’s your team's e-mail and smartphones that put your business at the greatest risk. While you can't lock down everything, there are straightforward steps to better protect your data and business reputation, all while increasing your productivity.

Speakers: HigherGround Technology

11:00 AM - 12:00 PM

Increase Your B2B Sales Conversion through BOSI Profiling

A one-size-fits-all approach to prospecting, selling and referral generation is a revenue killer. Based on the BOSI methodology you will learn in one of the keynotes at the event, this session will unpack how it applies to B2B selling. Discover why detailed sales decks or brochures are a deal-killer for some buyers and a mission-critical deliverable to others.

Speakers: Joseph Abraham

11:00 AM - 12:00 PM

Reclaim 5-10 hours per week while increasing results 

Do you feel like you are working harder but not getting the results you want? In this session, we will break through the behaviors that are holding you back and show you how to increase productivity and results in yourself, your business and your employees.

Speakers: Tina Moser; Greg Maddox

12:00 PM - 1:00 PM

Cohort Lunch

Gather with your advisor and cohort of fellow clients with complimentary lunch. During this lunch hour, leverage time with your advisors and fellow clients to help problem-solve challenges in your business.

1:10 PM - 2:10 PM

Getting the Results You Want Through Developing a Performance Culture

Want to increase retention and results within your team? Of course you do, but how? You will need to build trust, engage in conflict, gain commitments, and hold accountability. Only then will you get the results you truly want! Attending this session will give you what you need to create and keep a Performance Culture alive within your business!

Speakers: Jeff Rendell; Jaime Rowe

1:10 PM - 2:10 PM

​5 Tactics That Will Get Your Website Converting

Known as conversion-rate optimization, there are specific tactics you can implement on your site to acquire more leads. These 5 methods helped 20 different companies increase revenue an average of 42% over a one a year period. Learn how 5 changes can help you drastically improve your conversion to generate more leads from your website. 

Speakers: Joe Martin, Martin Creative 

1:10 PM - 2:10 PM

Customer Experience: How To Leverage Feedback Captured

Make your client feedback count! Identify the critical information about your business and service expectations to build an effective client feedback engine. Explore data collection points to discover how and when to capture the most useful data, and create a system to track and leverage that data to continuously improve your client experience and retain more of your valued clients.

Speakers: Kyle Werych; Darryl Davis

1:10 PM - 2:10 PM

Building a Modern Sales Approach

Sales is typically the last area of a business that gets a process put behind it. In this session, we will cover strategy and tactics on people, process, and technology. You will walk away with fresh, actionable ways to build out a modern sales approach for your business.

Speakers: Tony Lenhart, Sales Empowerment Group

1:10 PM - 2:10 PM

Ignite Passion and Productivity in Your Business

Reconnect to your greater why, explore anything that's getting in the way of being at your best, and discover practical techniques that you can take back to your team to help ignite their engagement and productivity. Come prepared to interact, engage and leave with practical tools to elevate your intention, inner peace and impact and create a business that hums.

Speakers: Cody Muenster; elan Bailey

2:10 PM - 2:30 PM

Afternoon break

Grab refreshments before your next breakout session.

2:30 PM - 3:30 PM

5 Keys to Successful Leadership Meetings

How do you know what you don't know? Leadership is that skill you have to continue to sharpen the saw on. Learn how to implement five essential tactics that take leadership meetings to the next level and establish team alignment for company success.

Speakers: Morgan Ciani; Simone Ashkar

2:30 PM - 3:30 PM

Keys to Growing Revenue with SEO and Online Marketing

Small businesses waste money on ineffective marketing, trying different things that don't work or produce poor ROI. Lack of effective marketing is the #1 reason why most small businesses fail to become truly profitable. In this session, learn what really works and why. Walk away with actionable notes that will help you get more customers, grow your business, and enjoy a better life.

Speakers: Comrade Marketing

2:30 PM - 3:30 PM

​Multiply Your Time With Turnkey Systems

Learn how to identify, create and implement systems that can help you scale. This session will focus on key business functions that can be delegated or automated to save you time and make your team more self sufficient.

Speakers: Patrick Dichter; Brad Kreutz

2:30 PM - 3:30 PM

Advancing Your Brand Through Social Media 

Are you a busy entrepreneur trying to figure out how to optimize your social media efforts and you seem to get roadblocked or end up wasting time in all the wrong places? You’re not alone! While engaging with an audience on social media comes naturally to some, it can be overwhelming, intimidating or a time-sucker for others. Join us to get inspired and learn how to optimize social media to grow.

Speakers: Angela Cote; Nicole Gallop

2:30 PM - 3:30 PM

​Increase Your Talent & Culture with Behavioral Interviewing

Get the skill development needed to take your interviewing to the next level. One of the hardest elements in scaling a business is finding the right culture and the top talent. Often owners can get convinced on a candidate based on appearance or work background. This deep dive will give you clarity on how you will always know if you have top talent in front of you.

Speakers: Chris Igou

3:30 PM - 3:50 PM

Afternoon break

Grab refreshments before your next breakout session.

3:50 PM - 4:50 PM

Simple Automation Every Company Should Have To Scale 

Scaling a business is hard, no matter your industry or growth stage. Utilizing automation, whether that's technology platforms to make life easier or understanding where and how to delegate routine tasks, you'll walk away from this presentation armed with the tools to take your business to the next level, efficiently.

Speakers: Will MacMillan; Nick Phelps

3:50 PM - 4:50 PM

Relevance & Distribution: Why Content is Nothing Without Email

If content is king, a king is only as good as their advisors. Advisors help shape and deliver the message. Enter email. You can create all sorts of content, but if people don’t see it (and at a time that makes sense within the buyer journey), it’s all for nought. There are a lot of shiny new objects and trends to chase in Marketing, but email is still the primary method of distribution, preferred method of communication, and most proven revenue driver.

Speakers: Zack Hanz

3:50 PM - 4:50 PM

​The Ingredients To Building an Effective Training Program

Most owners know what training systems look like, but don't know the ingredients that go into making the end product. In this one hour breakout session, you will walk away with the recipe (portions included) of what your company needs in order to create a training program that enables performance long after a training session is complete.

Speakers: Connor Aylwin; Sean Eikerman

3:50 PM - 4:50 PM

​How To Handle The Toughest Objections

Come join this session to understand why objections happen, how to approach them on a strategic level, and a defined process to handling your businesses top objections.

Speakers: Drew Brogden; Dan Gramann

3:50 PM - 4:50 PM

Poaching Talent To Elevate Your Organization

Today's unemployment is sitting at a 50 year record low, therefore sourcing top talent is harder than ever. But with that record low, comes a great opportunity to attract passive talent! It's no secret that great team members lead and build great companies, so in this breakout we will discuss how to attract, market, and recruit top A-players to get you your dream team!

Speakers: Cassi Niekamp; Josh Miller

4:50 PM

Day 1 Close

6:30 PM - 9:30 PM

Cultivate Awards Night

Take 1 day out of the year to pause and reflect on the work you and your advisor have accomplished together. We'll be honoring three awards: Top Revenue Growth, Most Influential Owner Award & Entrepreneurial Grind Award.

7:30 AM - 8:30 AM​

​Networking Breakfast

Enjoy complimentary coffee and snacks as you prepare for an action-packed day of Catapult programming. Get to know your fellow entrepreneurs, grab some coffee and get psyched!

8:30 AM - 9:10 AM

Keynote: Unleash Your Brand for Exponential Growth

Hear a fascinating story of how Edward has continued to build brands. How do you take a small business and build a brand that will create the "it" factor. He will use Cultivate's brand messaging as examples to help tie in our clients to Cultivate while inspiring them to take their brand to the next level.

Speakers: Edward Leaman

9:25 AM - 10:00 AM

Closing Remarks: Problem Solving & Taking Action

10:00 AM - 10:20 AM

Morning Coffee Break

Get a quick coffee before the Problem-Solving Cohorts.

10:20 AM - 12:30 PM

Problem-Solving Cohorts

Take a deep dive into a specific problem you're facing in your business and work with your advisor and fellow clients to find the solution you need. Think of these two and a half hours as bonus advising time. Get to the root of your challenges, find the solution and help your fellow Cultivate client community.

12:30 PM- 1:30 PM

Conference Close

Say goodbye to the Cultivate team and your new friends over light bites and refreshments. We'll see you next year!