Business Advisor

Austin, TX

Jeff Croy

Get in touch

Expertise Areas

  • Financials

  • Sales

Jeff Croy became a Cultivate Advisor because of the company’s important mission and supportive culture. He enjoys helping fellow entrepreneurs learn, grow, and avoid costly mistakes. As a serial entrepreneur, Jeff has a cache of insights, wisdom, and experience to share. He aims to be the advisor he wishes he had.

Jeff earned his MBA from Washington University in St. Louis. Jeff then went on to a career in corporate finance. At one time, Jeff was the regional vice president for MFS Investments, a large money management firm based in Boston. One highlight of his career was co-founding a video-centric health technology company, which was sold to enterprises to benefit their employees. This firm grew by 260% in one year. Jeff attributes this success to his team, including a bench of highly motivated employees, a great founder/co-founder, and significant support from strategic partners and investors. Jeff also owned and then sold a successful fly-fishing guiding, outfitting, and adventure travel business in Santa Fe, New Mexico. He created a consultancy and worked with non-profit and governmental entities to maximize landowner value while conserving the environment. Jeff is also an investor and consultant in oil and gas and real estate investments.

Jeff Croy
As a Cultivate Advisor, Jeff helps clients with a broad spectrum of tasks, from the fundamentals to succession planning. Jeff excels at financials and financial planning, and he also assists clients with sales execution strategies, hiring plans, capital formation, and leadership issues.
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Clients are surprised at how quickly Jeff becomes an invaluable mentor who works diligently on their behalf. From his own experience, he knows that being an owner can be rewarding, lonely, exciting or uncertain – sometimes in the same day! Because of his background, Jeff can work alongside owners and help them grow their business with confidence. He offers practical information and encouraging guidance to help owners sleep better at night.

Jeff is grateful to be part of the rich Cultivate culture, where any client or advisor can reach out to the community and connect with people that offer help and solutions. When Jeff’s not expanding ROI for his clients, he enjoys golf, travel, and fly-fishing. But, most of all, Jeff Croy loves spending time with his wife of 35 years, his two children, and the family dogs.

As a Cultivate Advisor, Jeff helps clients with a broad spectrum of tasks, from the fundamentals to succession planning. Jeff excels at financials and financial planning, and he also assists clients with sales execution strategies, hiring plans, capital formation, and leadership issues.As a Cultivate Advisor, Jeff helps clients with a broad spectrum of tasks, from the fundamentals to succession planning. Jeff excels at financials and financial planning, and he also assists clients with sales execution strategies, hiring plans, capital formation, and leadership issues.