5 Ways A Business Coach Can Be An Investment For Your Business & Your Life

Running a business alone is tough, and at times it can be ridiculously hard. That’s why it helps to have the support and outside perspective of friends and family, but in my experience, a coach is also a must. Even though I am a coach, having a coach has helped me see valuable new opportunities and put a plan in place to take my business to the next level.

Here are five (more) ways hiring a coach can help you become more successful both personally and professionally.

1. Maximize your skill set

It easy to think that we know ourselves really well and understand our likes and dislikes, but when it comes to bringing out the hidden talents and deep desires, you will likely surprise yourself.
 It often takes an outside perspective of someone who knows you really well, to tell it like it is. A coach can identify patterns and help you maximize your strengths while softening your weaknesses.

2. Gain more confidence

You will never truly know what you’re capable of until you have someone who pushes you outside your comfort zone. After working with my own business coach for the last year, I’ve been able to build up more confidence in my own ideas, thought processes and even the ways I approach my business.
 If you are like me, you know you have greatness within you, but you aren’t always sure if an idea is good or something that will get you rejected. It’s hard to convince yourself that you have the ability to accomplish your business goals, and that’s where having a coach is key. They can help instill the confidence you need to accomplish your big goals, while offering support and guidance for your (sometimes not so great) ideas.

3. Prioritize your (business) needs first

As a business owner, it’s easy to put your customers, clients and even your family ahead of your own needs. This is especially evident if you are a solo-preneur who single-handedly keeps the business going.
 A business coach will help you prioritize your business needs in a way that will enable it to be successful, without sacrificing the other parts of your life, including your mental and physical health. Additionally, you can work with your coach to seamlessly integrate your work into your life. With the technology available today, you have great opportunities to take care of yourself, so you can then give the best to your business and those around you.

4. Hold you accountable

What did you accomplish this week? Are you making progress on your goals? What are you proud to have accomplished since we last spoke? These are standard questions at the beginning of each coaching session that will get you sweating if you haven’t put in the work.

A coach is a built-in accountability partner who nudges and reminds you of what you promised to do and of what you’re working towards. It’s all too easy to make promises to ourselves and then break them because we don’t feel like it or they are too hard. When you are accountable to someone else, you don’t have that luxury. If you really want to accomplish your big goals and take your business to the next level, hiring a business coach is the right step.

5. Give you more energy

Think about your energy right now. Have you ever noticed in your life that there are certain people you hang out with and certain activities you do which either give you energy and/or drain your energy? A coach will help you make a list of all the things that drain your energy and all the things that give you energy, and then one at a time, they will help you remove the things that drain your energy. From my experience, many times that activity alone lets everything else in your life flourish. After all, if you don’t have enough energy, how can you fly? When you handle these things, and focus on activities that energize you, the things that looked so far off before all of a sudden look much closer than you could have possibly imagined.

 A coach can be the best investment for your business

Even though I am a coach, the above comes directly from either working with clients or my experience with investing in my own coaches. Do your homework, talk to people for references, and if you feel like talking to a coach, reach out. Many coaches offer free or low-cost discovery sessions to help you experience what a coach can really offer you.


Cody Muenster is a business advisor who believes in work/life balance and empowers professionals to gain back control of their time. His enthusiastic approach encourages business owners to reach the ultimate business and life achievements.

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