We’ve all been there. Confident Sinek. Determined Sethi. Marketing-savvy Godin. Who hasn’t whiled away hours listening to podcasts? There’s just one problem. For your small business, the key to your success is not to mimic the pundits. You need to focus on your goals to build your business. Your custom needs can’t be gotten from […]Continue reading
You may think you know what your business does. But, is it at a stage where you can articulate what your business offers to others in a way they can comprehend?
Why is it important to have clarity? It allows you to have a clear vision around what you do or sell. Having a clear definition also helps you describe what you do when networking, marketing, or selling. As your business grows, you can broaden your offering relative to your core.Continue reading
Ever hear someone say, “I was in the right place at the right time”? Or “I got really lucky…” landing my first gig, project, sale, employee, etc. Whatever the context, it seems like the stars align and luck just makes things happen easily for some people, right? We look at them enviously while they land […]Continue reading