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How to Clearly Define Your Product or Service

You may think you know what your business does. But, is it at a stage where you can articulate what your business offers to others in a way they can comprehend?

Why is it important to have clarity? It allows you to have a clear vision around what you do or sell. Having a clear definition also helps you describe what you do when networking, marketing, or selling. As your business grows, you can broaden your offering relative to your core.

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