5 Ways Hiring a Business Coach Can Change Your Business & Your Life

As an entrepreneur, you like to do your own thing, but going at it alone is not always easy. When it comes to reaching your full potential, you may need an expert opinion. That’s when it is smart to invest in a business coach or life coach.

Over the past year, I’ve personally experienced the benefits of hiring a coach for my own business. Within a week of committing to and investing in my coach, I landed my biggest client to date.

Even though I am a coach, having a coach has helped me maximize my skill set and gain the confidence to take my business to the next level. Here are five ways hiring a coach can make your business, and your life, more successful.

1. Get a clear, exciting vision for your life

A coach will help you write out, visualize and gain clarity on your goals in your business and life. We often have ideas in our heads, but then life gets in the way and we never find the time to make them a reality. Or when we do take the time to draw them out, we are hit with challenges that stop us cold in our tracks. A coach will help you get a crystal clear image of where you want to take your business and life, and will then move that image into realistic achievement timelines and actions.

2. Map out bold, but realistic, goals for the future

After you have your vision, it’s time to map out more specific goals to help you achieve your ultimate results. It’s not difficult to set goals and create dreams (I’m sure you already have multiple ideas for your business listed out right now), but will you ever attain them?

With a coach you can! A coach will push you to reach every goal you mention, and they won’t let you make excuses for not trying. As they challenge you to try new things, they will also strongly encourage you to think bigger, jump higher and really go for what you want. Most times they expect you to reach for the stars because they can see your potential.

Bold goals are the ones that can scare us to death, but an experienced coach knows bold goals are also closer within reach than you may realize. Once you reach those crazy goals, you will feel invincible, and your confidence will skyrocket. You will ride the momentum tidal wave!

3. Get unstuck and find motivation

The best thing a business coach can do for your business is get you unstuck. As a business owner, you can get in your own way quite often. You might spend a lot of time in your own head, so you sometimes need someone to pull you out of the funk.

No matter how much self-motivation you might have, days happen where having someone to encourage us and ensure us that we are on the right path can instantly change your state. That outside push from a coach is what you need to get moving and get going; even if it’s just a confirmation of what you were already thinking, a coach can give you that momentum to keep going.

4. Increase your creativity and income

Once I was able to get past my (often self-imposed) roadblocks, my creativity was unleashed, and I was able to start brainstorming ideas for better products and services for my customers. A coach will give you the courage to charge what you are worth, start a line of products to make more money or increase your prices.

A coach also creates a safe place for you to hash out ideas, test theories and ensure you showcase your work properly. They will help you get past insecurities about taking a proactive approach to find ways to increase your income and creativity.

The entrepreneurial mind is a beautiful thing, but it comes with its fair share of challenges. One of them is that we have so many ideas, we don’t know where to start; or on the flip side, you might be clinging to an idea or direction a lot longer than you should.

Having a coach on your side will help you gain a fresh perspective, so you can harness your ideas. A coach will also allow you and encourage you to pivot directions if it’s time to move on.

5. Find support and encouragement

You will be amazed at the things you can accomplish when you have someone who believes in what you are doing. Having a support system around you, or hearing a few words of encouragement, can lift your spirits when you are down.

With everything going on around you, business can get overwhelming, frustrating and even lonely at times. A coach will be right there with you the whole time though, helping you take that next step towards success.

Of course, the point is to get to a place where you have all the tools to handle on your own what life throws at you, but until you’re ready, the encouragement you get from a coach might be just the thing you need to continue doing your great work.

A coach can be the best investment for your business

Running a business alone is tough and ridiculously hard at times. You generally need the support of friends, family and colleagues, but in my experience, a coach is also a must. It’s like having a best friend who also knows the ins and outs of the industry to share trade secrets with you OR who can give you a fresh perspective if they have no ties to your industry. I have found the outside perspective to be awesome.

Ready for more? Here are five more ways hiring a coach can be a great investment for your business.


Cody Muenster is a business advisor who believes in work/life balance and empowers professionals to gain back control of their time. His enthusiastic approach encourages business owners to reach the ultimate business and life achievements.

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